Photo by Mike Colón

Photo by Mike Colón


At Wish, we know that planning a wedding is a once-in-a-lifetime experience.

You deserve thoughtful support that sparks your excitement, eases your stress, and makes you feel amazing. 

That’s why we make it simple for you to discover your wedding style: the colors, textures, and flowers that bring you joy and illustrate your magic as a couple. Because once you find the look that feels true to you, everything else falls into place.

We offer couture floral design services and “ready-to-wear” looks for stylish brides and grooms across the San Francisco Bay area.

Our specialty is translating high style trends into magical floral arrangements and decor. Our style embraces ethereal, bohemian, modern, and classic looks.

Above all, we give you inspiration, guidance, and flawless execution of every stylish bloom—for an experience that looks and feels as special as you are.



Letter from Heather

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"You are the reason I get so excited and absolutely love what I do."

Heather Cassady

Hi, I’m Heather, the founder and creative director of WISH Social Events.

I created this company to give stylish women and men the experience I wanted as a bride. Because anyone can design a beautiful bouquet, but your wedding is a once-in-a-lifetime affair. This is not an everyday experience—and your floral design shouldn’t be, either.

At WISH, we put so much love and care into everything we deliver. We strive to create a design experience makes you feel special and unique. Because you are.

I also know that you’re busy, thoughtful, and seriously in love. You want to create an event that feels different than other weddings you’ve attended. And you want to surprise and delight your guests—to create an experience unlike anything they’ve seen before.

You are the reason I get so excited and absolutely love what I do. I cannot wait to build something amazing and customized just for you.

I believe that magic comes in many forms. And the most magical weddings are the ones that look and feel like an authentic expression of the bride, the groom, and their love for one another.

I love immersing myself in my clients’ personal style, then layering the look and feel of their love into their family traditions and rituals. From an intimate gathering at a family vineyard to an ocean blessing for a Brazilian bride, I’ve crafted events that range in size, scope, and complexity—but always evoke heart and soul.

I didn’t seek to become a floral designer. This art form, this magic, found me.

Walking the streets of San Francisco never fails to inspire me. I love nothing more than helping brides and grooms create their quintessential SF experience.

From architecture, art, and interior design, to family heirlooms and cultural traditions, from the scenery where you got engaged to your favorite tee-shirt and jeans, I’m forever collecting ideas to bring the magic of your love to life.

Thank you for trusting me enough to consider WISH as part of your celebration. I am so excited to learn more about you, what your hopes and dreams are for your wedding.